Background Obesity campaign evaluations have used campaign awareness to assess impact, yet have not compared unprompted campaign recallers, with prompted recallers and those with no campaign recall. As individuals, as a collective, as a society. Available from: World Health Organization. 2019 Australian Election campaign: Future-proofing the healthcare system The RACP’s Pre-Budget Submission 2019-2020 (PDF) and Australian Government Election Statement 2019 (PDF) drew attention to the urgent need for climate action and highlighted the importance of measures to tackle climate change, obesity and chronic illness for building a sustainable healthcare system. At the time of launch it was considered by many to be confronting rather than encouraging. Morley BC, Niven PH, et al. , 2017: Canberra. The sugary drinks campaign achieved a high level of awareness with about two-thirds of WA adults recalling or recognising it. There was no significant increase in intentions to change dietary behaviour, however researchers said the overall findings showed mass media campaigns could lead to a shift in attitudes needed to underpin longer-term behavioural change. drugs and surgery) attention has focussed on community-based approaches and social marketing campaigns as the most appropriate form of intervention. It then showed the whole family devouring spoons of sugar including a girl with rotten teeth, before showing another version of the scene in which the family chose water as a healthy alternative. The management of the obesity crisis in Australia is a national and economic priority, and Australia’s response to it must be commensurate with the breadth of its prevalence, the speed of its growth, and major impacts on individuals and society.Combating obesity demands a whole-of-society approach, requiring … There were initial successes with mass media anti-tobacco campaigns, starting with the first Quit Campaign in NSW in 1983. LiveLighter wants Australian's to think about their health. The campaign was associated with short-term reduction in frequent (4+/week) consumption of sugary drinks among adults. Approximately half of adults regarded the campaign as ‘relevant to me’ with adults who were overweight more likely to agree with this. Obesity: Shock tactics used in Australian campaign. In 2008, the Australian Government launched a mass-media campaign 'Measure-Up' to reduce lifestyle-related chronic disease risk. You can be a part of creating a healthier future. (2006). ... LiveLighter is a campaign designed and funded for adults. Previous Programs Health promotion 16 Jul 2020 Life and Health Re-imagined Read More. 3. Changing the way people think about health-enhancing physical activity: do mass media campaigns have a role? Furthermore, 70% of Australian adults are either sedentary or had low levels of exercise, 52% do not eat the recommended servings of fruit and almost … The Australian Government’s target is to reduce inactivity by 15% by 2030, as outlined in Sport 2030, launched by Federal Minister for Sport Bridget McKenzie this week. The Collective is a platform for committed individuals and organisations from across the community to take on the obesity challenge together, with empathy and a whole of society perspective through prevention and treatment. (2019). A qualitative analysis of these materials revealed many anti-obesity programs and campaigns running in the USA and Canada, and a few in Australia and the UK. Appendix 3 of the Global Action Plan for the Prevention and Control of Non-Communicable Diseases 2013-2020, 2017. Cancer Council Victoria’s Piece of String television campaign ran in Victoria for six weeks in 2007, targeting adults aged 30 years and older who were overweight. The LiveLighter campaign shows images of fat inside the body. 4. 3.1 The causes of obesity are myriad, as are the impacts, and the potential solutions. The LiveLighter® toxic fat campaign graphically depicted visceral ‘toxic fat’ around an overweight person’s organs. The campaign led to a significant increase in adults recognising toxic fat build up as a health effect of drinking too many sugary drinks. AIHW, A picture of overweight and obesity in Australia. Obesity represents a significant health burden in Australia, with 54% of adults in 2004–05 found to be either overweight or obese, 1 and a projected 4.6 million Australians projected to be obese in the year 2025. Wakefield MA, Loken B, et al. Health Education Research 24(6): 1069-79. The obesity epidemic has spread further in the past five years. Obesity: preventing and managing the global epidemic. ©2020 Cancer Council. World Health Organization (2004). … Currently nearly one third of Australian adults and one quarter of Australian children are overweight or obese. Jane: Obesity poses such an immense threat to Australia’s physical and economic health that it needs its own, standalone prevention strategy if progress is to be made. Health promotion international 2012. In 2007–08, 68% of Australian men and 55% of women were classified as overweight or obese [3]. The campaign identifies eight clear, practical actions the Australian Federal Government must take to not only reduce disease and … 2 Of particular concern is the rapidly increasing prevalence of obesity among Australian children. Kite J, Gale J, et al. Aboriginal and Torres Strait Islander Peoples, https://www.opc.org.au/what-we-do/tipping-the-scales, https://apps.who.int/iris/handle/10665/259232, http://www.tobaccoinaustralia.org.au/chapter-14-social-marketing/. Journal of Health Communication 21(12): 1276-85. In Australia, Western Australia’s graphic, hard-hitting obesity prevention campaign against “toxic fat” has been launched in Queensland. Join us for World Obesity Day on March 4th, as we bring together individuals and organisations from around the world to address the root causes of obesity. Communication channels for the campaign … Morley B, Niven P, et al. (2016). In 2008, the Australian Government launched a mass-media campaign 'Measure-Up' to reduce lifestyle-related chronic disease risk. LiveLighter wants Australian's to think about their health. This section details major campaigns targeting prevention of overweight and obesity in Australia for which published evaluations are available. Australia produces high quality fresh produce and there is plenty to choose from throughout the year. An evaluation of the sugary drinks campaign found it led to a significant reduction in the proportion of frequent sugary drinks consumers among the target population of 25 to 49-year-olds in Victoria.11 Among sugary drink consumers who were overweight, there was also evidence of increased knowledge of the health effects of drinking sugary drinks and increased water intake. A range of social, environmental and economic factors contribute to obesity and impact a person’s ability to maintain a healthy weight. Mass media campaigns can be effective at changing population health behaviours. 39(5): 477–84. The research undertaken by TNS Australia, explored the particular attitudes and behaviours of the primary target audience to inform the strategy and development of the campaign. Available from: Kite J, Gale J, et al. Australia’s national obesity campaign Measure Up was launched in 2008, eight years after obesity was acknowledged as a public health crisis with the publication of a major World Health Organization report. In Australia, 35% of adults are overweight and 28% are obese [ 2 ]. The committee heard extensive evidence around the importance of bringing all factors in the obesity policy debate under one roof. In Australia, 23 per cent of our kids aged up to four are overweight or obese. Australian campaigns [ 21, 23, 24] achieved unprompted or semi-prompted recall of 16–38%. Morley B, Wakefield M, et al. Impact of the Make Healthy Normal mass media campaign (Phase 1) on knowledge, attitudes and behaviours: a cohort study. Researchers said building on knowledge gains from phase one to influence intentions and behaviour should be a focus of additional phases of the campaign. 39(5): 477–84. National Obesity Summit At the 12 October 2018 Council of Australian Governments (COAG) Health Council (CHC) meeting, Ministers agreed that a National Obesity Strategy would be developed and that the first phase of the development process would include a Commonwealth funded National Obesity Summit. The aims of Obesity Action Campaign are… To support scientific research into prevention of obesity-induced diseases, with an emphasis on the currently neglected liver and pancreas diseases caused by obesity, plus support research into cancers linked with obesity. The proportion of WA adults who reported they would likely meet physical activity recommendations in the immediate term increased significantly from baseline to the second burst of campaign activity. Rethink Sugary Drink media release. In Australia, 23 per cent of our kids aged up to four are overweight or obese. There is evidence that overweight status, unhealthy diet and low physical activity levels contribute to population risk for non-communicable disease [1]. Health Education Research 31(2): 121-35. Solutions must reflect this complexity as well. Shape up Australia, targeted at Australians of all ages, is a campaign initiative run by the Australian government aimed to address Australia’s growing obesity epidemic and reduce the prevalence and impact of lifestyle related diseases by helping individuals to better manage healthy lifestyles. Such campaigns expose large populations to health messages repeatedly and over time, with the aim of raising awareness, increasing knowledge and changing behaviour.2, Campaigns to prevent obesity are supported by the World Health Organization (WHO) and leading public health bodies.3 The WHO recommends that countries implement mass media campaigns on healthy diets to reduce consumption of fats, sugars and salt and promote the intake of fruit and vegetables.4. Available from: Cotter T & Durkin S. (2011). We consider the full spectrum of obesity prevention to treatment, and in an interconnected way. Excess body weight occurs due to an energy imbalance influenced by modifiable lifestyle factors of increased activity and reduced dietary intake [ 6 ]. And … Body mass index. Stocky Bodies Isaac Brown Over the last few years, the Australian government has run two anti-obesity campaigns: Measure Up and Swap It . 2. The campaign was perceived by almost all adults who recalled it as believable and making a strong argument for reducing weight. A television advertisement developed by the Victorian Aboriginal Community Controlled Health Organisation (VACCHO) encouraging Aboriginal and Torres Strait Islander people to reduce their intake of sugary drinks ran on the free-to-air channel National Indigenous Television (NITV) in October 2015 with funding from the LiveLighter campaign.16 The advertisement depicted an Aboriginal family watching television, including a girl with a can of sugary drink that turned into a stream of sugar as she went to take a sip. The Lancet 376(9748): 1261-71. Australian and New Zealand Journal of Public Health 42(3): 269-76. Health Education Research 28(6): 1029-39. Obesity can be a sensitive topic. Global Obesity Centre (GLOBE) and Obesity Policy Coalition. A major national mass media campaign aimed at encouraging Australians to make healthy changes to diet and physical activity ran between 2008 and 2011. Latest Australian media campaign warning of growing obesity problem, great ad! Background Obesity campaign evaluations have used campaign awareness to assess impact, yet have not compared unprompted campaign recallers, with prompted recallers and those with no campaign recall. Evaluating the effectiveness of an Australian obesity mass-media campaign: how did the ‘Measure-Up’ campaign measure up in New South Wales? Across the population, there was moderate awareness of the Swap It, Don’t Stop It campaign but only 16% of Australians surveyed had made at least one swap in the previous six months.12 Researchers said it was likely that environmental changes were needed to supplement such a mass media campaign, in order to make small behaviour changes easier to implement and sustain. Healthy eating 17 Feb 2016 The paradox of food insecurity and obesity in disadvantaged populations Read More. BMJ Open 8(4): e019574. To reduce and prevent obesity in Australia, we: held a National Obesity Summit in Canberra in 2019 — this brought together experts to explore the causes of obesity … 27(2): … We leave our agendas at the door and disclose potential conflicts of interest. Public Health Nutrition 11(3): 314-20. Association of the LiveLighter mass media campaign with consumption of sugar-sweetened beverages: Cohort study. Using data from an Australian mass-media obesity prevention campaign linking waist circumference and chronic disease we examined whether those with different degrees of campaign … Using data from an Australian mass-media obesity prevention campaign linking waist circumference and chronic disease we examined whether those with different degrees of campaign … An evaluation of the campaign found that 52% of Aboriginal and Torres Strait Islander people surveyed had seen the advertisement and of this group, 60% reported cutting down on sugary drinks.16. Australian and New Zealand Journal of Public Health, 2015. A health expert has denied claims that a series of advertisements which aim to tackle obesity in Western Australia encourage eating disorders. “In November 2016, the AMA released its Position Statement on Obesity, which argues for a whole-of-society approach to overweight and obesity. Facts of the Matter – Obesity is not just about personal responsibility The Obesity Collective have prepared key message responses to common arguments about obesity. (The toxic fat campaign ran in Victoria in 2014). King EL, Grunseit AC, et al. Obesity is one of the main drivers of disease and disability in our country, and there is widespread acceptance that more needs to be done to reduce this burden. A range of ideas and options have been developed and are in the Consultation Paper. Leading health, medical, consumer and community groups have united to call on the Federal Government to take immediate action to tackle Australia’s obesity problem. billboards) to deliver an organised set of communications activities. But just 2 per cent of this year's federal health budget has been allocated towards preventative health. The use of mass media campaigns to address risk factors for chronic disease prevention has had a chequered history in the past three decades in Australia. AMA President, Dr Michael Gannon, today announced NSW Health as the winner of the inaugural Best Public Health Initiative from a … We focus on the whole picture: We will not get stuck on advocating for specific interventions or external projects. Obesity is not just about appearance, since it increases a person’s risk of heart disease, type 2 diabetes and other consensus statement 24 Jul 2020 Inclusive in our approach, willing to listen to and respect other perspectives, Mindful of health inequalities, particularly for Aboriginal and Torres Strait Islander Australians, Informed by the evidence but prepared to innovate. Overweight and obesity are defined by the World Health Organization using the body mass index (BMI). Obesity Policy Coalition Executive Manager, Jane Martin, was a driving force behind the action plan, which launched in late September. 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