Her sisters are named Strength, Force, and Zeal in various languages. Market segmentation of the Nike company Demographic Segmentation Demography segmentation they include age, race, family income, and education level, among others. Demographic Segmentation: Segmentation according to demography is based on consumer- demographic variables such as age, income, family size, socio-economic status, etc. Nike uses demographic segmentation as one of the factors to target on every individual by their age group, gender and generation. Nike had segmented their customers into four categories which are demographic, geographic psychographic, and behavioral segmentation.Psychographic segmentation for Nike is that they provide their customer variety of products that suits their interest and meets their standards. Based on the demographic segmentation, Nike targets individuals according to their gender, age and life cycle stage. Nike’s North American segment grew at a compound average growth rate (or CAGR) of 1.5% from fiscal 2017 to fiscal 2019. Demographic segmentation is a factor used by Nike to target individuals according to their age, life-cycle stage, gender, occupation, and generation. 2. Demographic segmentation in Nike is based on occupation, age and a gender; Psychographic segmentation focus on interests, lifestyle and values; Behavioral segmentation focus at brand loyalty, the intended use of the products and services and the beneficiary of the products and services (Strasser, 2003). The segment’s revenue growth has stalled over the last few years. Although with apparel and sports the market is pretty broad, for the most part this market is composed of teenagers and young adults. The Romans called her Victoria. Nike mainly focuses on consumers that are aged between 15- 40 .The business enterprise caters to both guys and female athletes equally, and is setting an increasing centre of attention on the tweens and teenagers to construct long-term brand loyalty. Nike products targets every demographic and psychographic in society. First and most important to be told is that Nike targets customers between 11-45 years old, with greater weight to teens in order to build long-term loyal consumers. V arious exa mples, for the impressive work of Nike on R&D. Nike sees no need to market to a specific niche. Nov 18, 2015 Nov 18, 2015 by Brandon Gaille. Besides, it was observed that the majority of the respondents consist of professional from various fields like engineers, software professionals, working executive etc. 16 Amazing Nike Demographics. Arveen ShaheelB 050Segmentation & Targeting 2. Today we think of Nike as a sports-brand outfitter, but one that encourages us all to strive to victory. 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